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​Be culturally literate. 

If you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.  

- Paula Scher

Design accordingly.

Always seek to understand the user, their motivations, frustrations, and what they love and fear.

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The little things.

You need to let the little things that would ordinarily bore you suddenly thrill you.

- Andy Warhol

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